Today’s business owners know that social media helps drive awareness. Having a strong social media presence can help your practice stay in contact with patients and create new interest with prospective patients. Creating interesting content and sharing it regularly on your practice’s site shows your knowledge of dentistry and helps your website rank higher on Google, which in turn increases your chances of being found by those in need. Starting a text blog or video blog can provide answers to health questions to current and prospective patients, presenting you as a content expert and helping to drive business your way. DCDS member Stephanie R. Ganter, DDS, MS describes the video blog she started on YouTube with her co-host Robert G. McNeill, DDS, MD.