WHY? Why Do We Buy Things?
Location: DCDS Executive Office
Address: 13633 Omega Rd, Dallas, TX
Contact: Ashley Hawkins
Email: ashley@dcds.org
Ever wonder what really drives purchasing decisions—whether it’s a new piece of dental technology or something as simple as a cup of coffee? The Retired Dentists Committee invites you to a fascinating presentation exploring the psychology behind why we say “yes.”
Presented by Michael E. Egan, Ph.D., FIMC, President of Michael Egan Marketing Inc., and drawing on the groundbreaking work of Robert Cialdini, you’ll discover the seven key principles that persuade us to buy—almost anything. Then, we’ll dive into research from Nobel Prize–winning psychologist Daniel Kahneman, whose work reveals that our decisions aren’t nearly as rational as we think. Instead, we rely on mental shortcuts that can quietly steer us off course.
Insightful, engaging, and surprisingly relatable—this session will change the way you think about everyday decisions. Join us for a thought-provoking discussion you won’t want to miss!
